Costa Coffee Research Summary

Possible Customer Narrative/Story:
The customer is going to work by car and stops in to get a coffee for himself and his/her collegues. He/She purchases the coffee and takes it back to his/her car and places them inside the car whilst driving. The coffees are then carried from the car to the workplace.


Summary of In-Formal Interviews/Questionnaires with staff of stores:
*Do customer often buy 6 coffees or more?
- Yes, a very common occurence. Especially for a store located in a business district.

*What common problems do customers face when carrying their coffee with the current holders?
- They can be very wobbly, especially if placed in a car when driving.

*Do customers ever bring their own form of coffee cup holders to the shop?
- No.

*Do customers appear satisfied with the current coffee cup holders offered?
- Yes.

*Do custmers reuse the current holder?
- Some regulars to the shop do.


Discussion:
- materials used in addition to card - fabric (absorbant), plastic caps, netting (as for cup holders in foldable chairs)

- make use of secondary design features? i.e. also hold sugar/napkins/stirrer/sandwich

- as current holder is given out for free in shop, the most likely customer for the new cup holder would be the coffee shop (as oppose to the customer)

- new cup holder could offer a better solution for transporting the coffee in a car? (less wobbly than current one)